Who’s Behind Simplaris?

Simplaris began because of the desire of a technology company to be, well, less about technology. We wanted to find new ways to help small businesses succeed on their own terms, and focus on their true passion and expertise, by utilizing new technology to its fullest while freeing them from its complexities.

The company that Simplaris is built upon is LFC Hosting, established in 1996 to provide rational online technology solutions. Headquartered in Canada, LFC serves 10,000 small businesses in over 70 countries worldwide. It’s profitable, award-winning and has an ever expanding following of loyal customers, but that only served to inspire us to do more for the businesses we work with every day. Because, most importantly, LFC is an ever-evolving business that’s focused on the work and highly passionate about what we do.

To quote modern marketing guru Seth Godin:

The challenge for organizations is this: the easiest projects to start and fund are those that go after existing icons. The search for the “next” is easy to explain and exciting to join because we can visualize the benefits. But success keeps going to people who build new icons, not to those that seek to replace the most successful existing ones.

And so Simplaris was born. Simplaris represents our vision to leverage our core expertise and experience in online technology, web hosting and understanding small business needs, while reinventing our brand to give small businesses a distinct advantage through the wide availability of on-demand software.

Stay tuned for more on the evolution of Simplaris.

Rob Sauchyn
Simplaris